Nepal’s creator economy is getting louder — and measurable. According to Nepal Rastra Bank data reported in 2025, Nepalis earned over Rs 3.53 billion from videos on YouTube, TikTok and Facebook in FY 2024/25, a signal that ‘TikTok in Nepal’ and other platforms are now concrete income streams for many creators. This thread-style summary looks at what that means for Nepali influencers and Instagram trends heading into the year-end.
Beyond the headline figure, the platform-level dynamics matter: TikTok’s global “What’s Next 2025” report highlights Brand Fusion, Identity Osmosis and Creative Catalysts — trends creators and local brands in Nepal are already tapping into. At the same time TikTok reported heavy enforcement in Nepal (Q1 2025 removals near 1.88 million videos), which affects discoverability and creator risk. For creators that survived algorithm shifts and moderation, opportunities widened — partnership programs, short-form commerce and tourism campaigns (local collaborations) are creating higher-value briefings for Nepali creators. For Instagram trends, creators who mix Reels, local storytelling, and timely comments are gaining traction more reliably than copy-paste viral attempts.
Let’s Discuss
- What should Nepali creators prioritise next: consistency, niche expertise, or shock-value virality?
- How can brands measure ROI when working with Nepali influencers across TikTok and Instagram?
- Do you think stricter moderation (mass removals) helps or harms local creator communities?
- Which Instagram trends from 2025 feel most relevant to Nepali audiences?
- Could creator earnings reshape career choices for Nepali youth?
Keep the discussion factual, kind, and insightful.